Monday, August 25, 2014

Hasbro Chief

The toy company has a new movie top-kick.

Josh Feldman, formerly of Genre Films, has joined the entertainment division of Hasbro Studios in a newly-created position of head of development. The move comes off the crazy success of Transformers: Age of Extinction and as the entertainment division of Hasbro continues to strengthen its brand as a force to be reckoned with. It’s currently in development on a number of properties based on their toy and game line (all of which it will also produce) — Transformers Universe and G.I. Joe 3 at Paramount, Candy Land at Sony, and both Ouija and Jem and the Holograms at Universal Pictures. ...

Feldman will be responsible for overseeing the film division for Hasbro Studios and work on both live-action and animated properties to be developed into film. He’ll also work closely with the TV development team. He started last week, reporting to Stephen Davis, president of Hasbro Studios and Global Entertainment and Licensing for the parent, Hasbro, Inc. ...

Interestingly, both Marvel and Hasbro have small animation studios turning out animated versions of some of their live-action hits.

Hasbro aspires to replicate the Marvel track record. Mr. Feldman looks to be the man the company intends to make those hopes and dreams reality.


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