Turner Broadcasting is re-launching its second flagship kids brand, Boomerang, as a global all-animation and youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing.
Drawing upon the vast resources of the world’s largest animation library—consisting of Warner Bros., Hanna-Barbera, Cartoon Network and MGM studios television and theatrical shorts, series and specials—Boomerang’s on-air schedule will be anchored by such timeless favorites as Tom and Jerry, Looney Tunes, The Powerpuff Girls and Scooby-Doo.
Along with a slate of newly acquired contemporary series produced by studios around the world, Boomerang will also introduce a refreshed on-air environment and for the first time offer exclusive original content on the network across its 13 international feeds. ...
"Timeless and contemporary cartoons. .."
That's Press-Release Speak for "We'll be showing old Warners and Hanna-Barbera stuff on the network, also some freshly minted series we will gin up in Korea, Canada and other places. And of course there will be twenty-four new half-hours of 'Scooby Doo'." ...
The above under-scores the ongoing thirst for animation that's happening on various continents. Our fine, international entertainment conglomerates know a good thing when they see it. Particularly when large profits are part of the package.
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