Warner Bros. Animation has promoted creative exec Jay Bastian to SVP, Series, and operations chief Ed Adams to SVP & General Manager. The new appointments were announced today by Sam Register, President, Warner Bros. Animation and Warner Digital Series, who oversees the division.
In his new role, Bastian is responsible for identifying properties from the Warner Bros. collection — including Hanna-Barbera, Looney Tunes, DC Entertainment and MGM — to develop for new television series, shortform content and feature-length projects for home entertainment. ...
Mining The Library is a top strategy for many of our finest entertainment conglomerates. Disney has raised MTL to a high art, so why not Time-Warner?
The current incarnation of Warner Bros. Animation really launched with Tiny Toon Adventures a huge hit in the early nineties, that put Steven Spielberg into the TV cartoon business and Warner Bros. Animation back on the map. The Warners characters were reimagined in an entertaining and artful way, and the studio (and Mr. Spielberg) went on to a decade of prosperity.
Reimagining Daffy, Bugs, Yosemite Sam and the rest of the Warners regulars have been a recurring phenomena at Warner Bros Animation. Sometimes it works out well (Wabbit),and sometimes not so well (Loonatics Unleashed).
Mr. Bastian will have his work cut out for him, creating new product from new and making it work. If he's successful, everybody wins. If he fails? Well, there are other animation studios at which to work, aren't there?