Irresistible

... Force.



And of course, we're not talking about one of the plot strands in The Franchise from Far, Far Away. ...

We're talking about the marketing juggernaut that is Diz Co. Because tickets for #7 are now on sale, and people are going nutso:

... Theater chains began offering advance ticket sales for Star Wars: The Force Awakens, which hits theaters two months from today on December 18. ... Legions of Star Wars fans immediately rushed to online ticket sellers to secure their seats but alas, the force is not strong with them. The sudden rush of demand from Jedi-happy fans has caused loading issues and site outages on purchasing platforms including Fandango, the Alamo Drafthouse, and AMC Theaters.

Which leads to:

While movie ticketing and theater websites are struggling to remain running (if they are at all, and as of now, many are not), some lucky fans have already snagged more than enough tickets for Star Wars: The Force Awakens and are selling their extras on eBay — at prices that would only be reasonable to a mentally insane person. And yet, someone will buy these. Someone will spend over $400 on Star Wars tickets. ...

Come next Spring, when Disney stock has gone up 30% and Robert Iger is being hailed as the gifted visionary who bought LucasFilm for a song and really made something out of it, (and the Disney Board is begging him to please stay on as CEO for an extra ... oh ... twenty-seven years), other moguls will be shaking their heads wondering why they didn't grab Mr. Lucas's assets first.

But remember, only one entertainment conglomerate is the Berkshire Hathaway of entertainment conglomerates, and that's the one that has a rodent in red shorts as its corporate symbol.