Fred Seibert’s Frederator Networks is making a jump into YouTube toons en español, creating a Spanish-language animation network in a joint venture with Mexico City-based Ánima Estudios.
The partners’ newly formed Átomo Network will actively recruit Spanish-language animators, and will provide the same kind of audience-development and programming services available to creators in the Channel Frederator Network on YouTube. Frederator and Ánima Estudios are together pooling $1 million to launch Átomo. ...
Initial content under the Átomo banner is slated to include original cartoons from Ánima Estudios and localized versions of some Channel Frederator shows, including the “107 Facts” series, “Tooned Up” and “Cartoon Conspiracy.”
The pact comes as Channel Frederator has grown its YouTube network from 1,200 to 2,500 channels over the course of 2015, and boosted monthly views from 120 million to 540 million. ...
Mr. Seibert, if you don't know, headed up Hanna-Barbera in the early 1990s and was the godfather of Cartoon Network. For some years, his company provided successful cartoon franchises to Nickelodeon.
Mr. Seibert knows a commercial opportunity when he sees one. Two thirds of the Western Hemisphere speaks Spanish, so it's a fine market in which to create and market cartoons.
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