Monday, February 22, 2016

Sofia Hits a Peak

And we don't mean flying into the side of a mountain.

A new episode of the hit animated series "Sofia the First," entitled "Sofia the First: Olaf and the Tale of Miss Nettle" with a special appearance by Olaf from Disney's blockbuster "Frozen," ranked as the series' most watched telecast in 15 months in Total Viewers (3.3 million) - and its #5 telecast overall - and hit a one year ratings high among Kids 2-5 (975,000/6.3 rating) - since 11/23/14 and 2/20/15, respectively.

The telecast also generated 15 month highs in Girls 2-5 (664,000/8.8 rating), Adults 18-49 (1.0 million/0.8 rating) and Kids 2-11 (1.7 million/4.4 rating) - since 11/23/14. ...

Certainly helps to have a character from a blockbuster feature do a guest appearance. It's about synergy, boys and girls, about one division reinforcing another division. Otherwise what's the point of being a monster conglomerate?


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