Merchandise!

Sometimes we forget that though the movie is nice, toys, games, gadgets and clothes are where a lot of the profits are.

... PetSmart and NBC/Universal Brand Development Group today announced a strategic partnership with Illumination Entertainment and Universal Pictures’ The Secret Life of Pets. Under the agreement, PetSmart has become the exclusive retailer to carry a collection of pet products featuring the characters from the film. ...

The exclusive PetSmart product collection includes pet apparel such as the iconic Gidget ruffle-skirted dress and hoodies; slogan tees like “Every Dog Has His Day,” featuring Max and Duke; plush and rope squeaker toys featuring Norman and Snowball; and cat and dog beds featuring Gidget and Duke. Also featured is a curated collection of the Characters’ “Top PetSmart Picks” – a list of PetSmart favorites as picked by the main characters in the movie. Big Heart Pets, the company behind Milk-Bone® dog biscuits, will also offer an exclusive-to-PetSmart line of movie-themed pet treats. ...

I guess PetSmart's deal with Disney on Zootopia fell through. Poodles trump smart aleck foxes every time.