Thursday, January 07, 2010

The Permanence of 3-D, Part IX

Jeffrey Katzenberg makes news.

We know which way the tide is flowing, right?

Samsung Electronics is diving headlong into 3-D viewable TVs, launching a number of new 3-D home products today. Samsung also announced an alliance with animated film maker DreamWorks Animation..

I mentioned to a staffer at one of our large congloms that in five to eight years, Three Dee will be the dominant medium. He was skeptical, but I think that it's going to be like color in the 1950s: The also-ran to black-and-white in 1949, and the main attraction by 1960.

We'll see if I'm psychic ... or all wet.


Anonymous said...

What about holographic cinema? I bet that'll be the next Big Thing. Has any company been experimenting with that technology?

Anonymous said...

It's going to be very dependent on how many people can watch a 2 hour film without getting headaches or motion sick. There seem to be a growing number of people complaining about headaches.

Anonymous said...

Funny, I haven't heard about anybody complaining about headaches in Avatar among people I actually know. And that's a long time in the glasses. I think that people who compare the old 3D anti-glasses faction and say people will never get used to wearing them are ignoring the fact that the pain/reward ratio is much better now. It used to be that you wore the glasses and the 3D pretty much sucked. And most of the movies were just gimmicks. The idea that the soon to be number one movie of all time is in 3D is a huge factor in the acceptance of the glasses as a fact of life, I think.

Anonymous said...

I got a headache watching Matrix.

My buddy got motion sick watching Cloverfield.

However we both did great watching Avatar. Avatar is easy to watch. As was Coraline.

It's just plain knowing what you're doing with the camera, and not cutting breakneck or moving the camera like Michael Bay on caffeine.

Anonymous said...

I didn't have any problem in Avatar. None of my friends reported it either.

That said, there will always be some people who complain. I'm betting that those people will tend not to go to the movie in the 3d theater, and this sensitivity issue will weed itself out.

In my younger days, the oldsters would complain about the loud explosions in the THX-equipped theaters. My response was to tell them to go back home and watch Matlock reruns!

3d Rocks the house. Jeffrey was saying 60% of the box office for Avatar was in the 3d screenings. Holy crap!

rajan said...

avatar is outstanding movie..

Anonymous said...

So was Ferngully, but no one when to see the original Avatar.

Anonymous said...

Have you seen Ferngully lately? While it might make a few animation fans happy it was truly a terrible film and doesn't deserve to be mentioned.

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