Thursday, July 08, 2010

Shrek IV, Booster Rocket

The big green ogre might not be as profitable as earlier incarnations, but Paramount/Viacom isn't complaining.

... PPI said Thursday it has powered past the billion dollar benchmark after a $42.6 million weekend for "Shrek Forever After" across a slew of territories including U.K./Ireland, France, Germany and Korea.

... The final film in the "Shrek" franchise has laughed up an international cume of $140 million to date.

PPI's coffers have also been boosted with a $262 million boxoffice cume to date for the release of DreamWorks Animation's "How To Train Your Dragon." That film is scheduled to roll out in Japan at the beginning of August. ...

Mr. Katzenberg has his detractors (many of them often showing up here), but when you pull off the hat trick of having two animated features in the Top Ten during the same week, you must be doing something right.

4 comments:

stormko said...

...when you pull off the hat trick of having two animated features in the Top Ten during the same week, you must be doing something right.

Only if money is the standard by which to judge things. And that's a legitimate validator if someone chooses to look at things that way.

However, MC Hammer and Vanilla Ice ruled the music charts at one time. But now they are not respected at all by people in Hip Hop, and their legacy has not held up over time with the general public. They were in the top ten once, but now they are joked about.

There's a difference between being able to get people to pay for a movie ticket and making a good movie. Little Debbie's snack cakes proves that you can sell crap and many will buy it anyway. That's not necessarily a comment on the Dreamworks films, but a comment on how we judge success.

Steve Hulett said...

Only if money is the standard by which to judge things. And that's a legitimate validator if someone chooses to look at things that way.

Here in Freedom's Land, it's the way we judge things.

Now, more than ever.

rufus said...

Besides....hip-hop is crap.

"How to Train Your Dragon" is a great movie, and its a good thing it did as well as it did. Hopefully, Dreamworks output from now on will continue to be at the level of "HTTYD" or the panda movie.

Haven't seen the Shrek movie, but it obviously has a huge fan base. No surprise there about the B.O. numbers there.

rufus

stormko said...

Here in Freedom's Land, it's the way we judge things.

Is that how you judge things?

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