Tuesday, December 09, 2014


DreamWorks Animation morphs some more.

DreamWorks Animation is set to launch a TV channel featuring kids and family programming in 19 Asian countries sometime in the second half of 2015.

The channel will represent DWA’s first foray into operating its own TV network in any part of the world. ...

HBO Asia, based in Singapore, will manage affiliate sales and marketing, as well as technical services, for the channel, with larger markets expected to launch first.

Original content won’t be created specifically for the channel.

Instead, the network will consist of a combination of original shows produced for partners like Netflix, as well as pre-existing and new series based on Classic Media’s library of character that were developed for European markets and air in syndication. ...

DWA is positioning the branded network as having more original content than any other kids’ channel in the region. ...

The company has figured out it won't survive and prosper using the old format of "Produce a hit film ... produce another hit film ... produce another hit film" (etc.) Because the old format doesn't work too well anymore.

The Netflix deal enables DWA to create a lot of product without having to worry if it's going to be a hit or not. Now it has to figure out how it expands its global reach and its cash flow in new media ventures.


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