The latest Fox animated entry debuted last night. To encouraging results.
Fox’s new animated series "Sit Down, Shut Up" was off to a decent start last night, pulling a 2.3 average overnight rating among 18-49s, according to Nielsen overnights.
That’s 77 percent of the lead-in audience from "The Simpsons" which averaged a 3.0 rating. "Sit Down" also improved on what "King of the Hill" did last week in the same 8:30 timeslot, by 15 percent.
For years I've been asked: "How's animation doing?" My answer is always the same.
"Cartoons are market driven. They get good box office and television ratings, more cartoons get made. If the box office or ratings aren't there, neither are the 'toons.
(The rule doesn't apply as directly to live action. If the latest James Bond feature doesn't perform, the studios make something else ... like a Seth Rogen comedy. But they still make live-action.)
But it's good to see the comedy has made a credible start. If ratings hold up, it means that the crew will be picked up for more episodes later rather than sooner. This is a good thing, since television animation is still not robust, and every small victory means another job will get created.