Fox knows on which side its bread is buttered. And since Ice Age Deux cleaned up internationally three years ago, News Corp. this time is leaving nothing to chance .
Fox will release its 3-D animated feature "Ice Age: Dawn of the Dinosaurs" in most countries around the world within a day or so of its July 1 domestic bow. Getting 3-D screens in place has been a challenge.
"The deployment of 3-D screens is far less internationally than it is domestically," Fox international distribution co-president Paul Hanneman noted.
Fox expects to have 1,500-2,000 3-D screens in place for "Dawn," spread among 11,000 international screens set to play the movie ...
Fox knows a zingy franchise when it sees one. Seventy percent of Ice Age 2's $652 million worldwide take came from overseas, so the current edition is going to get a monster roll out in all parts of the globe.
Art is well and good, but there's all those euros, rubles, yuans, pesos and yen to think about.