It's good to remember that no matter how much we think that the U.S. of A. is the center of the 'toon universe, it's really not. There's a big, multi-colored tapestry out there.
Nickelodeon announced on June 17 that it will launch ChinaToon, a 1-hour branded block dedicated to showcasing original Chinese animation ...
As the premier original Chinese animation block created by an international broadcaster, ChinaToon becomes the first region-wide platform for Chinese animators to showcase their programming to vast audiences across the region.
“Chinese animation is gaining immense popularity and critical recognition internationally. ChinaToon will be the vehicle to bring this unique animation genre to a wider audience,” said Indra Suharjono, Executive Vice President and Managing Director for MTV Networks South East Asia and Greater China. “We are proud to introduce ChinaToon and its exciting lineup of Chinese animation programs as new members to Nickelodeon’s family of top-rated programs that kids of all ages in Asia love,” she added.
What's striking is how good old American mega-companies are right in there partnering with the locals, subsidizing regional cartoons in various markets. Job number one, after all, is getting eyeballs to look at your product, and putting home-grown stuff into the mix seems like a good way to increase viewership.
It's pretty to think that everybody everywhere wants Cars or Bugs or Huckleberry Hound 24/7, but such is not always the case.