Now with fluoridated Add On.
As summer begins, domestic box office continues to percolate right along.
Warner Bros. comedy "The Hangover" had the upper hand over a string of family and teen demo comedies at the Friday box office, grossing an eye-opening $16.54 million; the second-best first day for an R-rated comedy...
Disney-Pixar's animated 3-D toon "Up" also had an upbeat second Friday ... with an estimated $13.1 million. Through eight days, the domestic cume for the Ed Asner voiced pic stands at $106.2 million; just slightly ahead of the running B.O. of last summer's "Wall-E" which made $103.7 million in its first eight days.
The question, of course, is how the latest Pixarian epic holds on weekend to weekend. Using the Koch Box Office Calculator, my guesstimate is that it will end its domestic run with a 4+ multiplier of its initial weekend, which would land it north of $250 million. Time will tell if I'm accurate or optimistic.
Meanwhile, Monsters Vs. Aliens is up around the $195 million domestic marker, and unlikely to go a whole lot higher ...
Add On: After the weekend dust settles, Up again lands at #1, losing to The Hangover on a per-screen average (though not by much), but winning the Big Enchilada with $44.2 million and a small 35% decline.
Warner Bros.' R-rated comedy "The Hangover" grossed a boffo $43.3 million in its debut, although Disney-Pixar holdover "Up" remained No. 1 at the domestic box office at $44.2 million.
Weekend also brought the summer's first B.O. clunker, Universal's big-budget laffer "Land of the Lost." The Will Ferrell starrer grossed $19.5 million from 3,521 theaters, well below the $30 million the studio had hoped for.
Heading into the weekend, Todd Phillips' "Hangover" was projected to open in the low to mid-$20s. Film's ability to roar past those projections and come close to beating "Up" underscores the healthy appetite for comedies.
Well, except for comedies like Land of the Lost. Apparently when you create a fully ripe stinker, even Will Ferrell can't save it.
Monsters Vs. Aliens, now perching on #16, will end up about $5 million south of a $200 million domestic gross when all is said and done.