Sunday, August 08, 2010

Yogi! ... Feel the Media's Gag Reflex

Execs might be saying "the trailer tests great!" but I donno. The media doesn't seem overly thrilled with the early publicity rollout for Yogi and Boo Boo's new movie:

... . I just hope [audiences] don’t notice that the guard rail Yogi repeatedly smacks his butt against when Boo Boo’s trying to pull him into a moving train didn’t exist when Yogi was running. ...

Along with:

And then there's the trailer for "Yogi Bear," coming to theaters in 3-D this Christmas just in time to make a lump of coal seem like a thoroughly delightful yuletide treat ...

Or:

Ten Things We Already Hate About 'Yogi Bear': The Movie

10. The new, winking double-entendre tagline (above) from veteran "That '70s Show" writers who have made millions out of crafting winking double-entendre "one-liners."

9. The continued crass and shameless plunder of the favorite cartoon shows from our childhood so a studio can turn a quick holiday-season buck.

8. The shameless plunder of a favorite cartoon show IN POINTLESS 3-D, so a studio can make 20-percent more quick holiday-season bucks ... (etc.)

And:

“Someone is having a good time making this [poster], no doubt,” ... “But they’re a long way away from hitting the gold standard for ridiculously, gratuitously entendre-laden children’s programming.” But what is the gold standard? The title “Cats & Dogs: The Revenge of Kitty Galore,” maybe?

Finally:

Dan Akyroyd, for some, has license to do whatever sort of half-baked project he wants, because after SNL, the Blues Brothers, and Ghostbusters, he has bought our eternal love. We don’t care if he makes videos about UFOs or sells overpriced vodka in crystal skulls. Or does this.

Somehow, I have to believe Warner Bros. was hoping for a little more love and slightly less nausea.

(And the live-action was shot in Auckland, New Zealand, not Australia, as stated earlier.)

7 comments:

Anonymous said...

See, this is the problem with CGI toons. They're too damn easy to make, relatively speaking. Gone are the long, arduous apprenticeships required to learn big-screen-level 2D animation, so long and arduous that only Disney could really succeed with it, thereby guaranteeing that at least some mote of quality would exist in the final product. Now anybody who can move a mouse around can become an animator, or at least a lousy animator (I imagine that for quality 3D, some arduous training and even talent are also required) and the result is a crapball like this Yogi film. Of all the low-level CGI I've seen, this Yogi trailer is tops. It's even worse than Hoodwinked, which I thought nothing could outdo - or out-doo-doo, to put it precisely.

Maybe this Yogi atrocity -IF it flops, god willing - will put an end to the exhumation of dead properties currently practiced by Hollywood. Please may it be so.

Anonymous said...

I disagree with the previous poster. It may not be the greatest animation ever seen but it also isn't technically inept like Hoodwinked. It's fine. The real problem is that the movie seems to be creatively bankrupt. No amount of great animation can save a lousy idea.

Anonymous said...

My wife can move a mouse while looking at the gossip websites so I'm encouraging her to do a feature animated film. You're an idiot, there are good and bad live action films so why does every animated film have to be a masterpiece. And no, I didn't work on it.

Anonymous said...

10. The new, winking double-entendre tagline (above) from veteran "That '70s Show" writers who have made millions out of crafting winking double-entendre "one-liners."

(So, whatever happened to "Life's a Pick-a-nic?")

Maybe this Yogi atrocity -IF it flops, god willing - will put an end to the exhumation of dead properties currently practiced by Hollywood. Please may it be so.

Only if the Christmas practice falls off, and the films live or (mostly) die on their own--
Lately, for some mysterious reason, every studio with a "Christmas Day CGI" seems to be moving away from the 25th, and trying to grab the 17th before (I dunno, because they think it worked for Avatar??)
Next year's Alvin 3-D even gave up its prime date to try the new trend, and they're about to find out what a difference seven days make.

Anonymous said...

Well, I remember when Spy Magazine (then the hippest mag around) predicted that Jurassic Park would be a bomb filled with "boring morphing", and the big hit film of the summer would be "The Last Action Hero."

It was in a similarly snarky tone to these articles.

My take away: magazine writers are hired for their ability to write snarky stuff, not their ability to predict the box-office future of a movie they haven't seen.

Anonymous said...

**My wife can move a mouse while looking at the gossip websites so I'm encouraging her to do a feature animated film. You're an idiot, there are good and bad live action films so why does every animated film have to be a masterpiece. And no, I didn't work on it.**

Oh, so you didn't work on it. Are you going to go see it? I would think so; you don't see to be especially picky.

Anonymous said...

I remember the day when the artists would support all animated feature because that is supporting themselves. But the day of bitching, whining and back stabbing is truly upon us. Go team!

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