At Disney this morning, a staffer told me about the press party for Tangled that happened last night. The Nikkster's fine site has a report here:
... It’s looking like there will again be five nominees for Best Animated Feature this year. Based the deservedly enthusiastic press response to the work-in-progress print shown yesterday, Tangled could easily be among them. ...
Tangled had to be shown in very rough form since only about 60% of the animation has been completed. The 3D isn’t ready, and composer Alan Menken’s score isn’t in place yet although the songs are. Producer Roy Conli said they expect to have the finished print in a couple of months. It was an all day event. Several artists explained different aspects of the production, extensive tours of the Disney animation building , and a large lobby transformed into an elaborate forest setting ... ...
Clearly management believes they have something with the picture (I would agree based on the snippets and images I've seen) so they might as well start the drum beating early.
My bet is that the feature will be a sizable global hit. I've heard a few Disney animation employees complain that it's filled with bits and pieces from older Disney animated features, but personally the mix of elements works pretty damn well*. If James Cameron can remix and reinvigorate "Dances with Wolves," certainly Disney can reach back into its catalogue to build a new hit.
* Based, of course, on the fragments of "Tangled" that I've seen. Without having seen the whole deal, it's hard to make a complete judgement.
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23 comments:
The film is REALLY good---a great surprise I think audiences will eat up in droves. The "look" of the film is outstanding all the way around, although the songs are very run of the mill. And most of the animation is very well done. I'm anxious to see it all wrapped up and into theaters. Congrats to the crew on a job WELL done!
While I look forward to the film itself, I can't help but imagine that the marketing department are screwing up somewhat with the silly "double tower" ad, and the boring French poster, etc.
The "double tower" ad was supposed to be Tube-viral, like the TS3 faux toy ads. Somebody at D/P is heavily into the cult-Tube fandom, counting the home-shopping clip that got written into "Up".
(And frankly, I'd never heard of the original "Double rainbow" clip either until Steve posted it...Am I old that it takes me almost a month to hear about YouTube clips the Entire World is already supposed to know about?)
(the anon above your comment)
No you are not that old. I am barely into my 30's and I too first heard about the whole "double rainbow" thing a couple of weeks ago.
If Tangled is a hit domestically you can consider it one more nail in the coffin of 2D animation at Disney.
It will prove that CG can pull off a princess fairytail/musical when 2D can't.
Yeah, I know, you can quibble about which was a better film or not, but the suits at Disney won't look at it that way - guaranteed.
"Double Rainbow" is still pretty hot, at least the auto-tuned song version is: http://www.youtube.com/watch?v=tHjg8WClzz0
It even sells on iTunes. My 16-year-old daughter says that she and her band friends sing it on the bus to away football games.
Whatever the over 25 crowd thinks of it, this viral ad might just land with its intended audience.
The tangled double rainbow ad was awful, and embarassing. The Toy Story 3 virals were fantastic. But the best--for a movie--were the original Incredibles virals--way back when. I think it was called "First in Line."
23 year old who works with technology within a highly branded popular company. - I never heard of Double Rainbow until the Double Tower video came out.
I actually don't think we'll be seeing an end to 2D animation. I think we'll be seeing a end to high priced 2D animation. Winnie The Pooh will prove to be financially successful, with a low price tag and high ticket costs. But I think Disney Animated films as a whole will be budget cut from now on, less expensive projects are more likely to achieve financial success
Thats funny. Because the next big-budget 2D Disney film is already completely in the works.
Just because they havent announced it yet, it doesnt mean they arent doing it...
Tangled could do relatively big business at the box-office and still have a steep uphill climb until it actually makes a profit. Think about it: 9 years in development , then the original director removed and two new directors put in place with a mandate to retool the film , substantial retooling required tons of overtime work to get it finished in time , so the production budget of Tangled will no doubt easily exceed the $150 million that Disney spent on Bolt and Meet the Robinsons (which were also substantially reworked under J.L.'s orders at great expense) . Robinsons never did make back it's money at the box-office. Bolt barely turned a small profit theatrically. Of course no one will talk about it on the record, but what do you reckon -- $200 million or more for Tangled's budget ?
Hope people are in a mood to see it twice . It needs to do Toy Story III or Finding Nemo numbers.
If you think that Bolt and Meet the Robinsons were made on a budget of $150 million I've got some land for sale. Remember Bolt also replaced the director and completely retooled the story requiring substantial overtime.
STILL have no interest in Tangled.
Major hype fail.
Pete Hammond is a laughingstock of the film critic community.
http://filmdrunk.uproxx.com/tag/pete-hammond
STILL have no interest in Tangled.
Major hype fail.
Truly you have shown us all up. Let us bask in this magnificent post that has completely changed the way we look at not only Tangled, but life itself.
>"STILL have no interest in Tangled.
Major hype fail."<
All hail the mighty Stick In The Mud!
"All hail the mighty Stick In The Mud!"
Steve, stop posting anonymously.
;P
Anonymous, September 10, 2010 9:28:00 AM writes:
"If you think that Bolt and Meet the Robinsons were made on a budget of $150 million I've got some land for sale. Remember Bolt also replaced the director and completely retooled the story requiring substantial overtime."
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Whatever ...
$150 million was the reported budget for Bolt and Meet the Robinsons. I can believe they cost more if you tell me so. The point is that Bolt and Robinsons required huge amounts of retooling and substantial overtime hours to finish , so the cost of both of those movies spiraled out of control to at least $150 million , if not more ... and if that is so then after 9 years of pre-production dithering and an intense production schedule which had a huge crew working substantial overtime hours then Tangled must have cost even more than Bolt (whatever Bolt ended up costing in the end , $150 million or more) and is going to have a hard time making back it's production costs in theatrical release ..
Hopefully Tangled will at least make Keane's enormous salary...the one that allowed him to custom build his chateau in Lake Arrowhead
If you want to get TECHNICAL, Tangled was made very cheaply. I bet the budget was less than 150 million. I mean, the entire film was made in 18 months.
Rapunzel, and Rapunzel Unbraided were actually never made, if you know what I mean. Most of the stuff from Tangled was redone from scratch since the story made such significant diversions.
So, according to Disney corporate, Rapunzel and Rapunzel Unbraided were written off as a loss, and the budget for Tangled will be what is weighed against its Box Office results.
Gotta love Hollywood accounting, right?
Do you really want to play that game? Bad enough the studios paly that game.
Technically Glen Keane's salary alone over the course of the ENTIRE project was more than most independent animated films are made for.
Give me his salary for a film's budget and I'll make a better film than most Disney films in the last 10 years.
Im not making any apologies for it, it...but Im happy hollywood accounting does it that way, because its the only way the crew on Tangled could possibly see a bonus from the film.
PS) Im not going to disparage Glen. Sure, he gets paid an exuberant amount of money, but, I have to admit, after working with him...he's worth it. I just wish more people would get paid that way.
Give me his salary for a film's budget and I'll make a better film than most Disney films in the last 10 years.
In other words, no you wouldn't.
No offense, but if you could do what Glen does, you wouldnt be here shit talkin him.
"Gotta love Hollywood accounting, right?"
Yes, especially since Tangled was financed through a German shell company.
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