Hulu's secret weapon.
Animation Gives an Edge to Streaming Services
One of the most popular options on Hulu ... is an animated series about an adolescent ninja and his pink-haired love interest battling a mysterious organization.
... Hulu has 9,500 episodes of anime titles. ... Netflix offers 4,000 anime episodes for streaming. ... Hulu can offer anime in its raciest and rawest form, though the company said it included ratings on episodes and avoided acquiring anything too sexual. ...
... Hulu’s strategy mirrors the approach of fledgling pay-cable channels in the 1990s and early 2000s. Networks like IFC, Spike, G4 and Starz all featured artsy Japanese animation to try to attract a young, hip audience. ...
It's fine that anime is popular, but piracy has lowered its cash value in the states. (Why pay big money for something you can get for next to nothing in bootleg form?)
Japanese creators are no doubt thrilled with their popularity, even as they are bummed by the tiny revenue streams. There's a lesson there for other creators.