Saturday, December 01, 2012

Ralph Hulett's Christmas, day 3

Yet another landscape card; also from the sixties. A different kind of card from the ordinary, with unordinary colors.

Most of the Hulett Christmas cards were published and sold by card companies named "California Artists" or "Designers Showcase." In the time he painted them, the cards were mounted in fat "Christmas Albums" and put into upscale department stores. Customers would thumb through the albums and select the cards they wanted. Boxes of cards would be delivered to them.

Some years Mr. Hulett would do a "painting demonstration" tour of larger department stores in various cities, and paint a sample card for customers.

Back in these old times, artists received royalties for their cards, and made pretty good money. It's a Christmas card sales network that has largely vanished today.


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