Hollywood isn't seeing as much green in 3-D re-releases as it had hoped.
Considered an easy new revenue source after the 3-D re-release of Walt Disney Studios' "The Lion King" popped out of the screen and grossed nearly $100 million last year, most such follow-ups have landed with a thud in 2012.
Disney's "Beauty and the Beast" and "Finding Nemo" were both disappointments, grossing $47.6 million and $40.7 million, respectively, in the U.S. and Canada.
At the risk of ticking off various movie execs (and James Cameron), I must say that the overall underwhelmingness of theatrical 3-D (at the box office and otherwise) doesn't surprise me.
If the dimensional viewing experience went for the same ticket price as the flat-screen version, then maybe it would have a bit of added value, and would pull extra fannies -- and accompanying eyes -- into theater seats.
But to pay a couple of extra bucks to wear the goggles and squint at a dimmer screen? For the moving View Master experience?
Count me out. I see lots of newer animated features, but since Toy Story 3 when younger son demanded to know, "WHY are we watching this in 3-D" and I had no compelling answer, I seek out the non 3-D versions of the latest movies.
Call me a Luddite.