Saturday, June 01, 2013

Early Summer Box Office

The big C.G event movie with the big star appears to be faltering.

... Exhibitor Relations is reporting that the all-star magician/heist caper Now You See Me earned just a touch more than the Will Smith/Jaden Smith sci-fi vehicle After Earth last night, grossing $10 million vs. After Earth‘s $9.8 million. Even if Now You See Me is front loaded (unlikely, since it’s not a heavily anticipated genre sequel aimed at kids) and ends up with around $23 million, that’s still a huge win for Lionsgate/Summit. ...

Which only goes to show that the L. Ron Hubbard sub-genre tends to under-perform at the whirling turnstiles.

The projections for the weekend:

1. Fast & Furious 6 (Universal) Week 2 [Runs 3,686] PG13 Friday $10.5M, Weekend $35.1M, Cume $171.0M

2. Now You See Me (Summit/Lionsgate) NEW [Runs 2,925] PG13 Friday $10.0M, Weekend $27.8M

3. After Earth (Columbia/Sony) NEW [Runs 3,401] PG13 Friday $9.8M, Weekend $27.2M

4. The Hangover Part III (Legendary/Warner Bros) Week 2 [Runs 3,565] R Friday $5.2M, Weekend $15.3M, Cume $87.4M

5. Star Trek Into Darkness (Paramount) Week 3 [Runs 3,585] PG13 Friday $4.4M, Weekend $15.5M, Cume $181.0M

6. Epic (Blue Sky/Fox) Week 2 [Runs 3,894] PG13 Friday $4.1M, Weekend $15.6M, Cume $64.3M

7. Iron Man 3 (Disney) Week 5 [Runs 2,895] PG13 Friday $2.2M, Weekend $8.0M, Cume $384.8M

8. The Great Gatsby (Vill Roadshow/Warner Bros) Week 4 [Runs 2,635] PG13 Friday $1.9M, Weekend $6.2M, Cume $128.3M

9. Yeh Jawaani Hai Deew (Bollywood/Eros) NEW [Runs 162] NR Friday $445K, Weekend $1.3M, Cume $1.3M

10. Mud (Roadside Attractions) Week 6 [Runs 580] PG13 Friday $319K, Weekend $1.2M, Cume $16.9M


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