Still More Moving View Master

I can't wait for this.

The classic “The Wizard of Oz,” will be coming to theaters once again—but this time in 3D.

Warner Bros. is celebrating the movie’s 75th anniversary by rereleasing it in 3D for one week, starting Sept. 20, and only in IMAX theaters.

“My hope is that they [audiences] say, ‘This is the way I imagined it to be seen,’” said Greg Foster, president of filmed entertainment for IMAX. “This isn’t about making a quick buck. These are very important brands.” ...

Uh, no.

It's about making a buck. Maybe not quick, but certainly long-term. That's what studios do, after all. Why they're in business. And we shouldn't begrudge them for it, but we should bray a horse laugh when some Very Important Exec spouts forth:

“This isn’t about making a quick buck." ...

Because of course it is. It certainly isn't about advancing the art of film. Or lifting up down-trodden humanity. It's about the MONEEEY.

And I look forward to Gone With The Wind 3D and The Adventures of Robin Hood 3D, coming soon to an IMAX theater near you.