"Networked Insights" says the average box-office value of a tweet is $560, but animated films are higher than that
If you want to have a significant effect on the box-office take of a movie, tweet about how you want to see an animated family film five weeks prior to its release.
That tweet will be worth an extra $1,390 at the box office, according to a study released on Friday by "Networked Insights".
A tweet about a comedy made the week of release, on the other hand, will only give the movie an extra $90. ...
DreamWorks Animation needs to get on the stick with this, and start Tweeting about Home.