Friday, March 27, 2015

44 Million Greenbacks

... for Home? So says one of our fine trade papers, which would generate a sigh of relief at DreamWorks Animation's Glendale campus.

DreamWorks/Fox’s animated comedy “Home” is heading for a better-than-forecasted $44 million opening weekend while the Will Ferrell-Kevin Hart buddy comedy “Get Hard” is looking at $38 million.

Early projections showed “Home” notching a $12 million opening day on Friday, including $650,000 at Thursday night shows — a promising start with 15% of K-12 schools out for spring break. It looks likely to finish above Fox-Blue Sky’s “Rio 2,″ which opened last April when 9% of K-12 schools were out. ...

Home has done solid business overseas, so perhaps that was a harbinger for a strong U.S. opening.

I know there was some trepidation at DWA regarding how it would roll out, but this weekend looks as though it will settle some nerves.


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