Saturday, March 21, 2015

Cable Cartoons

Ratings stay remarkably consistent week to week, month to month in the land of cable animation:

The Turner portfolio delivered strong performances for the week of Feb. 23, with TBS and Adult Swim ranking among basic cable's Top 5 networks in Live + 7 delivery of adults 18-49 and adults 18-34 in primetime. And Adult Swim continued its reign as basic cable's #1 network among adults 18-34 and adults 18-49 in total day. ...

Cartoon Network once again ranked as basic cable's #1 network for total day and early prime delivery of targeted boy demos. ... Teen Titans Go! (Thursday 6p) ranked as the #1 telecast of the week among kids 2-11 and all key boys, and #1 for the day among all targeted demos. All Thursday night premieres – Amazing World of Gumball (5p), Uncle Grandpa (5:30p), Teen Titans Go! (6p), Steven Universe (6:30p), Adventure Time (7p) and Regular Show (7:15p) – ranked #1 in their respective time periods among all targeted kids & boys. ...

There's been a steady growth in TV animation work over the past few years.

The studio's have caught wise to the reality that animation is profitable, and animation is the corporate product that keeps on giving. Little wonder then that most of the L.A.-based studios (and some outside Los Angeles) are busily creating cartoons for broadcast, cartoons for cable, and cartoons for the internet.

And it isn't just the cartoons themselves. It's the merchandise that cartoons generate. The games, books, video games, mobile-device apps, action figures and dollies that spin off from top shows make much profit for our fine, entertainment conglomerates.

Synergy! Think Synergy!


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