Tuesday, March 03, 2015

Robust TV Animation

Television cartoons are doing well these days. The last week, I walked through Cartoon Network, Nickelodeon, and Disney TV Animation; newer shows are staffing up and older shows are coming back (Duck Tales, Fairly Odd Parents, Spongebob ... you get the idea.) Cartoon Network continues to enjoy big numbers. ...

... Through the third week of February, Cartoon Network was the #1 network on all of television in total day delivery among all targeted boys. Total day delivery grew year over year among kids 2-11 by +6%, kids 6-11 by +13% and kids 9-14 by +3%. Prime was also up by +4% among kids 6-11 and +5% among kids 9-14.

Cartoon Network was the #1 destination vs. all TV with all key kids and boys on Thursday Night, with delivery growing between +78% and +97% across all targeted demos.

Saturday morning saw year-to-year gains across all key kids & boys, ranging from +20% to +52%.

Adult Swim took top honors as basic cable's #1 network in Live + 7 delivery of adults 18-34 and adults 18-49 for the week. And Cartoon Network ranked as television's #1 network in total day and early prime among all targeted boys. ...

Supervisors have reported to me that it's hard to find quality, experienced artists in the current labor market. And just about every experienced animation writer has assignments.

Feature animation has had serious downdrafts, but its small screen cousin is going strong.


Ricardo Corte said...

Is the fairly oddparents renewed? Or are there only the two remaining episodes left to be aired?

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