The Princess of Weekend Box Offices

So there's the live action version of an animated feature up top ... and an animated feature at #7.

1). Cinderella (DIS), 3,845 theaters / $23M* Fri. / 3-Day: $70.5M / Wk 1

2). Run All Night (WB), 3,171 theaters / $3.9M* Fri./ 3-Day: $11.44M /Wk 1

3). Kingsman: The Secret Service (FOX), 2,635 theaters (-466) / $1.62M Fri. (-27%)/ 3-Day: $6.2M (-25%)/ Total Cume: $107.1M/ Wk 5

4). The Second Best Exotic Marigold Hotel (FSL), 2,022 theaters (+449) / $1.6M Fri. (-40%)/ 3-Day: $5.79M (-32%)/Total Cume: $18.2M/Wk 2

5). Focus (WB), 2,855 theaters (-468) / $1.6M Fri. (-45%)/ 3-Day: $5.5M (-45%)/Total Cume: $43.6M /Wk 3

6). Chappie (Sony), 3,201 theaters (0) / $1.5M Fri. (-66%)/ 3-Day: $5.46M (-59%)/ Total Cume: $23.2M /Wk 2

7). The SpongeBob Movie: Sponge Out of Water (PAR), 2,659 theaters (-438) / $954K Fri. (-31%)/ 3-Day: $4.6M (-31%)/Total Cume: $155.2M/ Wk 6

8). McFarland USA (DIS), 2,455 theaters (-337) / $961K Fri. (-34%) / 3-Day: $3.5M (-33%) /Total Cume: $34.8M/ Wk 4

9). Fifty Shades Of Grey (UNI/Focus), 2,039 theaters (-749) / $936K Fri. (-47%) / 3-Day: $3M (-45%)/Total Cume: $161.2M/ Wk 5

10). The Duff (CBS/LGF), 2,301 theaters (-258)/ $921K Fri. (-40%) / 3-Day: $2.9M (-38%)/Total Cume: $30.1M/ Wk 4

Cindy got herself an “A” CinemaScore and a $23 million gross on Day #1 of release. And to think the Mouse, just a few years ago, was skittish of princess movies.

Corporate minds can be changed when box office results roll in.