Sunday, March 01, 2009

White Doggie Still Romps

Apparently Variety hasn't gotten the memo about Bolt being a commercial under-performer:

When it comes to staying power, Disney's "Bolt" is the real deal at the international box office.

In its 13th week, the toon came in No. 2 over the Feb. 20-22 weekend, grossing an estimated $11.7 million from 3,372 playdates for a foreign cume of $154.9 million and a worldwide total of $268.9 million. Film's rollout has been slow abroad, a strategy often used for toons.

"Bolt" bounded to the top spot in its second weekend in the U.K., grossing $4.3 million at 494. Dropping 10% after three frames, "Bolt" has exceeded expectations with a cume of $14.7 million ...

Disney is doing a much savvier job rolling the pup out in foreign markets than it did stateside.

In the next two to four weeks, the feature will cross the $300 million marker. If the Mouse hadn't released Bolt against Twilight across the U.S. and Canada, it would be past the magic $300 million now.

2 comments:

Anonymous said...

Thanks so much for these "Bolt" updates. I was really bummed when it opened so soft here in the States, but the doggie is indeed proving that he's got staying power. I hope the film's success will boost the spirits of the gang at Disney Animation. They rock!

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