Monday, April 26, 2010

Animated Feature, Indian Style

Everybody in the biz understands that a lot of CG sub-contracting for American animation takes place on the sub-continent. But what about animated features made by and for the largest film market on the planet?

Under the strange headline, "Animated Films Are All the Rage in India," the Express Tribune allows as how no, they're really not:

Animated films in India have a tendency to bomb at the box office, but filmmakers continue to try and make headway into this profitable industry. Hollywood studio Warner Bros and Indian filmmaker Jyotin Goel have joined hands to make an animated feature called Bird Idol.

... Whenever Indian filmmakers have tried fully animated movies, they have flopped, such as 2008’s Roadside Romeo and Jumbo. ... [Yet] the Indian film industry is determined to be involved, and Rajesh Turakhia, the CEO of Maya Entertainment Ltd, sees potential. He said, “Animation is a universal language. But in India it is still a nascent industry. We cannot afford to be complacent and need to constantly upgrade our knowledge to international levels.”

Just a thought, but maybe Indian animated features crash and burn with Indian audiences (and everybody else) because they're ... uh ... not very good?

It's not enough to make a cartoon feature inexpensively. You must also make a feature that people want to see. Or am I missing something?


Ironman said...

99% of movies made in India are crap.

87% of statistical data is made up.


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