Nobody Sane Thinks They're Making a Blockbuster

There's a nice article about the writing team Ted Elliot and Terry Russio in Variety. This quote from Mr. Russio caught my eye:

"We don't make hits. Making them, they don't look like hits. Making them, they look like problems, disasters, things not working. You don't know you're making hits; you just don't."

Most times (as I remember), you're just trying to have the thing make sense and be entertaining, if possible. And sometimes you get lost among the towering trees and lose sight of the forest.