Wow. All those billboards on Ventura Boulevard paid off. Shrek the Third takes in $38.1 million on Friday...
This puts the Green One (the third time around) at #7 for all-time Friday openings (and $10 million ahead of Shrek 2's opening-day numbers.)
Elsewhere on the Friday list, Spider-man 3 declines to $8,000,000, and Meet the Robinsons get knocked out of Friday's Top Ten for the second week in a row (although it climbed back to #10 for the full weekend six days ago.)
Update: Shrek takes in $122 million in its opening weekend (which should make Wall Street breathe easy.)
For those keeping score, the $122 million places Shrek the Third in the #3 position for all-time opening weekends, behind Spidey3 and Pirates 2.0. (Shrek 2 collected $108 million in its first three days.)
POC: At World's End (opening next weekend) could very well push The Green One down a notch, also slash deeply into his second weekend numbers. (Arrgh!)
This weekend wasn't kind to Wilbur Robinson and his clan. MTR took in slightly more than $500,000, and dropped way out of the Top Ten, declining 71%. The pic now has a total cume of $95.3 million (double Arrgh!).
Update 2: Daily Variety analyzes overall box office for '07:
Thanks to Shrek and Spidey, overall B.O. continued to outpace the same time frame a year ago. Top 10 pics combined for $170.7 million over the latest weekend. A year ago, the top 10 combined for $152.9 million, with "The Da Vinci Code" leading the charge followed by toon "Over the Hedge."
This summer is outpacing that of 2004 -- the biggest summer in box office history -- by 15%, or $70 million, so far...