I met with a bunch of Cartoon Network Studio staffers recently, and discovered some long faces because the cable network of the same name is chasing a variation of the Disney model.
... The net is diversifying into live-action ... Chief Content Officer Rob Sorcher and Turner Animation prexy Stu Snyder unveiled a 6-skein reality show slate.
In addition to the reality shows, CN is beginning a partnership (announced last week) with the NBA, repped by a short-form entry into the network's slate: "My Dad's a Pro," starring Jalen House, son of Celtics player Eddie House.
"If I were a buyer, I would buy," joked NBA commish David Stern to the aud of potential advertisers.
The move is likely a response to Disney XD's much-publicized partnership with ESPN ...
Many of the net's live-action series appear to be tween-friendly versions of adult reality fare, like "Head Rush," a "Cash Cab"-style game show set on a roller coaster; "Survive This," an outdoors adventure show that focuses on teamwork instead of backstabbing; and "Dude, What Would Happen," a "Mythbusters"-esque series of answers to oddball questions like, "What would happen if you attached 350 helium balloons to a sumo wrestler?" ...
High quality, high concept stuff, to be sure.
Me, I wish the boys and girls at Cartoon Network would stick more to cartoons and less to cousins of the Disney Channel's flesh-and-blood line-up. But then, I'm prejudiced toward funny animals and wacky kids drawn on paper and Cintiqs in two dimensions.
I just hope the day doesn't come where Cartoon Network doesn't morph into plain old Network.