With flavorful Add On.
The Nikkster provides interesting data:
[MvA] could have a $57 million weekend. This would make it the 2nd biggest non-sequel for DWA, behind 2008's Kung Fu Panda. And it's not even a summer or Easter weekend. That's high compared with two past March releases of toons aimed at kids: Ice Age, which opened to $46M and ended up earning $173M, and Horton Hears A Who, which debuted to $45M and went on to take in $154.
The Nikkster also slops out a generous dollop of snark, calling the flick "Review Proof," even though Rotten Tomatoes pegs MvA at 69% favorable. Go figure.
Meanwhile ... and this is a shocker ... Coraline has dropped out of the Top Ten.
Add On: Monsters Vs. Aliens lands at the top end of estimates, collecting $58.2 million for the weekend, a huge amount of that take coming from 3-D screens. (So ... whatever you think of stereo viewing ... Is it a temporary gimmick or the Next Big Thing? ... It's proven itself in the marketplace thus far.)
And Coraline gets slammed with an 85% market drop. Yeowch.