One thing about Jeffrey Katzenberg. He gets out there and sells the product.
"There were two major developments in cinema during the 20th century. The first came in the Twenties when silent movies became talkies. The second came in the following decade, when we went from black-and-white to colour. Now, 70 years on, we're in the third great revolution: the new generation of 3D ..."
"Sure, it's even more expensive, but I think everybody will go this way eventually. People will demand this kind of experience. It's an experience you simply can't have at home on DVD."
As we've noted here previously, Jeffrey is a showman. P.T. Barnum, Darryl Zanuck, and David O. Selznick are his (figurative) ancestors.
He supervises the making of the movie, he pushes the selling of the movie, he gives copious interviews for the movie. The last two things are sprinkled with flavorful bits of hyperbole.
Which makes sense. If you don't wax enthusiastic over your children, how are you going to engender enthusiasm in the people you want to rush out and buy tickets to view your children?
More power to him.