The question I have: Is this gimmick going to collapse of its own weight?
Hollywood studios, juiced by the success of "Avatar," are tripping over each other to release movies in 3-D. In the process, they risk overloading multiplexes, which are equipped to handle only a portion of the 3-D pack at a time.
More than 20 3-D releases are scheduled already for this year, and additional titles are expected to be announced. Costly productions could wind up cannibalizing each other as they jostle for screens. As of the beginning of the year, less than 10% of the U.S.'s roughly 40,000 screens were 3-D enabled
The whole Three Dee explosion was as predictable as the sun coming up in the east this morning.
As soon as Avatar and all the animated features began making huge money, the stampede to stereo viewing got serious. Like for instance:
"There are dozens of projects that are being looked at right now for last-minute 3-D conversion to be released in 2010," says Chris Bond, who heads up the 3-D team at Prime Focus, the special-effects company working on "Clash." but has never before converted a major feature film into 3-D. "A lot of studio executives are going to look at 'Clash,' and if it works—then 3-D conversion will explode."
Brace yourself for a big explosion.
Before it's all over, the congloms will turn every movie this side of Birth of a Nation into a dimensional extravaganza, because the blood is now n the water and the big finned fish are having a feeding frenzy. And when the cloudy red water finally clears, audiences will have become sick of all the sh*tty Three Dee (and alot of the "good" Three Dee along with it) and grosses will slide.
And then the corporate hand-wringing will start. "What the hell happened?! It's Three Deee! Why aren't the rubes coming anymore!?"
There will be angst. There will be recriminations. A little while after that, all eyes will turn to Jim Cameron to find out what the Next Big Thing will be, and the next stampede will commence.