All right, class. Here's a fine example of two groups striving for optimum leverage.
Walt Disney Pictures' decision to accelerate the release of its upcoming 3-D film "Alice in Wonderland" on DVD has sparked a revolt among movie theater owners in Europe.
Major chains in Great Britain and the Netherlands have threatened to boycott the movie when it hits theaters March 5, a move that could cut into box office revenues ...
Theater owners in Italy and other European countries are mulling similar action, said Westrate. Some European exhibition executives complained that, unlike their counterparts in the U.S., they were not consulted by Disney executives until recently.
The Big Mouse appears to have itself a problem.
If it goes ahead with its narrowed theatrical window, it might push more DVDs out the door, but it risks killing theatrical grosses. Whatever is a conglomerate to do?
Disney Distribution President Bob Chapek has been in London since last week meeting with exhibitors in an attempt to resolve the dispute.
I hope Bob is good at tap dancing, because he's going to have to entertain (and soothe) a lot of ticked-off European theater owners. But the question remains, who's going to blink first?