As B.O. Mojo relates:
... With close to $209 million through its eighth week, Dragon has grossed nearly five times what it did on its opening weekend, which is the biggest multiplier of any 2010 nationwide release thus far and, among major animated releases, the biggest multiplier since Finding Nemo. Its average weekend drop-off rate has been a slim 26 percent. ...
Dragon is on pace to replace Kung Fu Panda as DreamWorks Animation's highest-grossing non-Shrek release. Panda generated $215.4 million, though Dragon's unlikely to top Panda's attendance due to its inflated 3D prices. Overall, 3D has accounted for 67 percent of Dragon's total gross. Sift the 3D ticket price premium out and Dragon's $209 million would adjust to the equivalent of less than $170 million.
Word of mouth kept Dragon soaring, but the ad campaign launching the feature didn't quite do the job during its first weekend. I donno, maybe it was the Vikings that were a hard sell. It's been a long time since burly men in spiked helmets commanded big bucks at the box office.
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11 comments:
A great film usually finds an audience. Not always, of course - but usually. Good work, Chris, Dean and your talented crew.
I wonder if that other place has any second thoughts? You know the place. The studio whose name we dare not speak.
^ Fox?
Second thoughts on canceling American Dog? Nope, none. It was the right decision.
I was skeptical that Dragons was going to have the word of mouth to keep it going for this long. It is a rare movie that can average a 26% drop week after week, but Dragons did it and it is well deserved. Congratulations Dreamworks on your best movie to date.
Sadly... Bolt was boring and cliché,
although Rhino was a great character.
Dragon is entirely solid... and it's a hit.
Not so much about scrapping the movie. Even Pixar has cancelled film projects without losing the director.
Floyd your getting predictable with your Disney bashing... *yawns*
Oh, not to worry. The fat cats at Disney are doing just fine, thank you.
For God's sake, don't bash Disney. Disney is meant only to be worshiped and forgiven all sins.
Amen
That's not what I'm saying, but this "kid" (how old are you?) is taking every chance there is to bash Disney, DreamWorks ain't holy either, no-one is.
Maybe if Disney made a good movie,for a change, it would'nt get the bashing. And Floyd is not the only one who does all the bashing either...
ah, and before I forget...'Bolt' sucked!
rufus
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