Sunday, September 23, 2012

Runaway

With the recent implosion of Digital Domain, the old question of "Will it all go overseas?" rears up yet again.

Some work will leave, but a lot of work won't. The Global Times explains why:

China's animation industry reported record-high box office revenue of 320 million yuan (50.6 million US dollars) last year, according to a report released Tuesday.

According to The Report on the Development of China's Animation Industry, a total of 24 films and 435 TV series with a total running time of 261,224 minutes were made in 2011, marking a year-on-year increase of 18.5 percent.

However, the report, which was released by the Social Science Academic Press, noted that the quality and production value of these products remain far below those of similar products made in developed countries. ...

That pesky quality issue keeps cropping up. Sure, there are exceptions (MacGuff in Paris comes to mind), but most overseas studios aren't geared to deliver top-level quality, just low costs.

Ain't a prescription for longer-term success.

1 comments:

Christopher Sobieniak said...

As long as Hollywood gets a clue, I suppose we'll be fine for now.

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