Thursday, May 23, 2013

Animation in China

Since we're on a geography kick ...

Chinese animation industry produces about 266,600 minutes of animation content every year. Foreign animation films dominate the market with more than 60% of television animation being of foreign origin.

In China, there are about 8,000 animation studios. The key animation industrial bases in China are Hangzhou, Shenzhen, Shenyang and Wuxi. The Chinese animation industry is growing at the rate of about 10-15% YoY. The cost of outsourcing one episode of animation work to China is about US$ 60,000 - 70,000. ...

The key factor which is driving the flow of outsourcing of animation jobs to China is the low cost labour as well as the availability of a large talent pool of animation professionals. ...

But low costs only take you so far. Beyond the "work is inexpensive" calling card, the work created in the Middle Kingdom needs to be dynamic enough to compete in the world market place.

Hasn't happened in a major way ... yet. Doesn't mean that at some point it won't. The world never remains static.

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