Wednesday, May 29, 2013

Not Robust

Or so says the L.A. Times:

... International box office for "Epic" is anything but so far.

The animated movie from 20th Century Fox's Blue Sky Productions unit -- which focuses on a transformed teenager who befriends a group of misfits and fights rot-causing creatures -- has taken in $43 million from 34 international markets since its release two weeks ago, according to the studio.

That is not a flop by any means, but the nearly $100-million production will need big numbers when it opens in Japan, Russia and Australia to be considered a global smash.

The last animated film to hit theaters overseas was "The Croods," a DreamWorks Animation title also released by Fox. That movie, which also features animated human characters instead of animals, launched with $63.3 million when it debuted in 47 foreign markets in March. The film has since collected $386 million abroad.

While noting that "Epic" has met expectations, Craig Dehmel, a senior vice president at 20th Century Fox, said the film's plot may make the movie a tougher sell outside the U.S. ...

As went Rise of the Guardians so now goes the latest Blue Sky feature.

These adaptations of William Joyce's books are beautiful and beautifully mounted, but they appear to have trouble connecting with audiences.

1 comments:

Unknown said...

Epic was made for $45 million less than croods, and was a far superior picture. Neither was anything terribly new, but Epic was better told, and it's designs were more consistent, imaginative, and appealing.

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