Thursday, May 02, 2013

Fourteen Days

... is what it took for DreamWorks Animation to buy a webwork.

DreamWorks Animation’s decision to buy YouTube teen and tween network AwesomenessTV sheds some light on what it means when a talent agency “incubates” a startup. ...

DreamWorks Animation’s decision to buy YouTube teen and tween network AwesomenessTV sheds some light on what it means when a talent agency “incubates” a startup. ...

DWA chief Jeffrey Katzenberg spent the past two weeks negotiating with Robbins after the two were introduced by Robert Kyncl, VP and global head of content for YouTube and Google, a month ago. ...

SO the question is, does this portend a brave new entertainment world, or is this the empty wheeling and dealing that we saw thirteen years ago, when the landscape was littered with dot-com startups that (for the most part) soon flickered out.

I really don't know the answer to that, since my crystal ball is cloudy. But I wish Jeffrey and Company the very best with their new endeavor.

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