Tuesday, May 21, 2013

Why American Animation Still Dominates

But might not for much longer. Animation producer Martin Baynton explains:

... "Some of the production scales I have seen here in China don't allow any proper development process. They want to race in animation. ... It should take a year to write a script. But people here try to write a script in one week."

"Everybody is working too fast." ...

On the other hand, animated features in the U.S. have shorter and shorter production schedules.

Maybe our fine, entertainment conglomerates are striving to imitate the Chinese.

(On the other, other hand, the development process seems to be stretching ouuut. Look how long Tangled was in development. Well over ten years.)

2 comments:

Virgil said...

even with enough money and time, u still need the right people, the know-how, even the tools for your pipeline.. and u don't get any of the above over night.

Steve Hulett said...

Quality animation is a lot trickier than it seems on the surface. I watched a number of feature animation studios crash and burn in the 1990s. Here we go again.

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