On a monster video game title.
... The first new Grand Theft Auto (GTA) since April 2008 officially goes on sale at midnight, and 37 critics so far have given the Xbox 360 version an average score of 98 on Metacritic. If that holds, then it would be the best-reviewed Xbox 360 game ever, Wedbush Securities analyst Michael Pachter notes.
He expects 14M copies of the game to be sold by the end of this month — which would translate into sales of as much as $900M — and possibly 24M units over the life of the game.
Does anybody wonder why our fine, entertainment conglomerates keeping trying to crack the "Monster Game" code? There's serious coin to be made.
Add On: Grand Theft Auto's beginnings, detailed by the BBC.
Back in 1997, the company now called Rockstar North was known as DMA Design - and while most of us may not recognise that name, many will affectionately remember another of their worldwide smashes: Lemmings.
The highly-addictive point-and-clicker was a staggering success, and in its shadow, GTA wasn't exactly popular within the company.
"No-one really wanted to work on GTA," recalls Paul Farley, the title's level designer, in a documentary made for the Guardian.
The premise was simple: as the player, you could run around, partaking in all manner of criminality, with the intent of rising to the top of the gangster underworld by any grotesque means necessary.
Apparently all the varied criminal activity was not popular with the company's rank-and-file.