The Walt Disney Company (Japan) Ltd. announced today that it will produce the first Japanese Marvel animated television series targeted at boys. Marvel Disk Wars: The Avengers is based on Marvel’s most popular team of Super Heroes, The Avengers and will premiere nationwide on terrestrial television in spring 2014.
Marvel Disk Wars: The Avengers will be produced by Nerima-ku, Tokyo-based Toei Animation Co., Ltd., which has produced multiple successful animated series for kids in Japan. Taito-ku, Tokyo-based Bandai Co., Ltd., which has a highly successful track record with major titles, will be responsible for character merchandising. The three companies will collaborate in creating a fully localized Japanese series as well as providing a lineup of attractive products and merchandise targeting the boys market. ...
This is smart positioning, smart marketing. If Diz Co. and its partners create a compelling product in Japan, no reason it can't be exported far and wide.
And the company will reinforce the other versions of the Super Hero brand, making itself a potful of money into the bargain. Live-action, foreign animation, domestic animation, video games, and toys, they are all pieces of the same bountiful pie.