Sales of “Disney Infinity” are picking up as it heads into the key holiday sales season, with starter packs for the game having sold 1 million units around the world, according to Disney Interactive.
It’s a significant milestone for Disney’s games group as it attempts to launch a major franchise for the Mouse House.
Each “Disney Infinity” starter pack is priced at $75, and includes the game, and three play sets with a figure in each. Additional figures and discs to play the game are sold separately.
With 1 million starter packs in homes, Disney now has more of a solid reason to call “Disney Infinity” a hit.
Diz Co. has a long, up-and-down record with video games. They've set up game divisions multiple times, only to crash and burn with various products. It was only two-and-a-half years ago that this happened:
... Disney disclosed late Tuesday that the operating loss at its interactive business, which makes video games and runs Disney-branded websites, had more than doubled to $115 million in the second quarter through April 2 (2011). That highlights just how much of a black hole the operation has become. ...
The company has had its successes, but also disasters. And it's laid off a hell of a lot staffers when this or that video game tanked. But success has happened now, and that seems to us a good thing.