Amazon.com, Inc. today announced a U.S. content licensing agreement with Aardman Animations that will make Prime Instant Video the exclusive subscription streaming home for the beloved, award-winning television and short film series Wallace & Gromit, Shaun the Sheep, Timmy Time and classic animation Rex the Runt. ...
In addition, new shows from the Shaun the Sheep and Timmy Time series will be added to Prime Instant Video, including seasons 3 and 4 of Shaun the Sheep, the Shaun the Sheep: Championsheeps special and two new Timmy Time specials. ...
It's particularly gratifying that Rex the Runt will be available, yes?
But seriously. Animation is becoming a valued commodity on the web. A couple of years ago, Amazon was setting up an animation production entity here in town and wanted to sign a contract with TAG. But it also wanted some changes in the contract.
The Guild said no.
And lo. A few months back, they came back and said (paraphrased): "Okay then, if you're going to be stubborn about it. We'll sign your standard deal."
And they did. (Not that they have ramped up into a big fat cartoon studio as yet, but they are obviously thinking along those lines. Netflix, on the other hand, is engaging existing studios to turn out cartoon product.)