Tuesday, June 10, 2014

The Disney Junior Environment

The Mouse apparently does well with the pre-K faction of the population.

Disney Junior starts to pack a punch

Disney Junior is providing an unexpected boost to sales of consumer products at Disney as the network's ecosystem of characters resonates with the preschool set. Though Disney Junior is still in a tight ratings race with Nickelodean, the strength of the network's brands have turned it into a meaningful property.

Disney Junior only charges pay-TV operators $0.14/month per subscriber, according to estimates from SNL Kagan. This gives Disney some upside potential to raise revenue through carriage deals as the prospect of pulling Sofia the First programming becomes trickier. ...

I enjoyed the snark in Seeking Alpha's comment section:

" ... the network's ecosystem of characters resonates with the preschool set." ?!? What netherworld did I wake up in ? ...

Since when did a group of fictitional characters become an "ecosystem"? The function of language is to bring clarity and comprehension to a complex world and misusing it only adds to the confusion.

Disney Junior has built a roster of successful shows, which has increased industry employment. Sofia the First, Jake and the Neverland Pirates, and now the 7D have given animation crews longer-term employment. And it's always good to have stability in your work-life, rather than churn from job to job.


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