Ancillary Moolah

Seeing your animated feature make large amounts of cash would make any producer or director tingle, but there's other gold buried up in the hills.

... The hit game Despicable Me: Minion Rush reached another important milestone this month, hitting more than 300 million downloads worldwide since its release in June 2013. ...

"The overwhelming popularity of Despicable Me: Minion Rush in its first year in the marketplace speaks to consumers' passion for all things Minion," said Gonzague De Vallois, Senior Vice President Publishing at Gameloft. "The continued evolution of gameplay is very important to us, and we take a lot of pride in creating engaging new content and features for our players." ...

I'm speculating what's even more important is the continuing gusher of cash that comes from having a blockbuster video game spun out of a blockbuster movie.