Monday, July 28, 2014

Small Sad Factoid From China

In the midst of a trade paper's review of the latest box office tally in the Middle Kingdom, there is this:

... There was no such charm for “The Magical Brush,” a Toonmax-backed Chinese-made animation, which managed $4.73 million (RMB28.3 million) from three days for fifth place. ...

It appears from the evidence that the foreign-based makers of animated fare have not found the magical formula for making a long-form cartoon. Indian cartoon studios make domestic features and go down in flames, and now China has created a flop in the home market.

I think these studios have a way to go before they connect with their intended audiences.


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