Monday, July 14, 2014

Moving the Franchise

Universal/Illumination Entertainment is (apparently) moving one of its tent poles.

The Minion Movie ("Despicable Me"'s spinoff) has been moved from the original Dec. 19, 2014 to July 10 next year.

Universal's decision to move the movie means that it'll have no animated film to release this year, a first since 2009.

The studio did not give any information as to why they moved Despicable Me spinoff 'The Minions movie' to 2015. However, someone close to the company revealed that Universal is determined in repeating its success with "Despicable Me" and "Despicable Me 2," both were released on July. ...

What I know about animated features? If a company's moving a release window, there's a solid chance that story retooling is part of the reason. It certainly was the case for DWA's The Croods. And for Pixar's the Good Dinosaur.

Even back in the paleolithic age of theatrical animation, when three-strip Technicolor and the multi-lane camera were cutting edge technologies, Walt Disney Productions had to delay Pinocchio due to story issue, thereby making Gulliver's Travels America's second released animated feature.


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