Monday, April 13, 2015

Girl Protaganist! What a Concept!

In animation, it's now all the rage.

In tackling a big screen adaptation of the literary classic "The Little Prince," director Mark Osborne decided one thing early on — the hero of his animated film would be female. ...

"Right now there seems to be a changing of the tide but these things don't happen overnight. These movies take years to make, so back when I was first pushing to make the little girl the main character it was seen as quite revolutionary." ...

Female-led films at this year's TIFF Kids Animation Film Festival include Australia/Germany's "Maya the Bee Movie" (for ages 3 to 7), France's "Mune" (for ages 8 to 13) and Japan's "When Marnie Was There" (for ages 10 to 13). ...

Let's not kid ourselves. The conglomerates aren't cranking out animated features with female protagonists because they've all of a sudden become gender sensitive. It mostly has to do with

1) Boffo box office.

2) Lots of games.

3) And action figures.

4) Also glittery costumes.

If girl-centric cartoons weren't making healthy profits for a lot of corporate divisions, they wouldn't be made. It's as simple as that. When Disney (and others) made features with women that under-performed, they moved on to other things. Now that they sky appears to be the limit, they embrace female characters wholeheartedly.

Stupid, they are not.


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